By Steve Rosenbaum, Magnify.net CEO

It wasn't that long ago that web sites had no video at all, or if they had video, it was "Single source".

Single source video is best described as video made by the site's staff and with site resources. This is often described as 'premium' video, and generally speaking it is premium both in terms of price and quality.

Single source video was the domain of companies that were already in some significant way in the video content creation business. So, for cable networks who were using existing resources to fuel web content,  single source video made sense.  Playing the same content more places was a good economic way to spread resources.

But for sites that were primarily text,  the decision to become major creators of video was was costly and labor intensive. Certainly for magazines, newspapers, education and and informational sites - the decision to embrace video was a good decision - the question was,  could they invest the necessary resources to create enough video to become relevant...

They say it couldn't be done! They say he wouldn't survive the ardous journey! But it has now been confirmed that Magnus the Magnify Mascot has successfully traveled to the far reaches of Eastern Africa!

Magnus spent two weeks exploring the island of Madagascar, where he had a chance to visit a couple of excitable Lemures, catch a relaxing boatride and hang out with his new friend Hery Zo Rakotodramanana of Madafan. An awesome trip and a new record on the World Tour! For more pictures, visit the...

We just rolled out our new Boxee App! We're really excited about what we built and believe it will open up a new and exciting frontier of connecting fans to high quality niche content on multiple platforms (using Boxee, you can now watch your favorite Magnify channels on your television!) For more information on the Boxee App and watching Magnify channels on your TV, see the official release below or go directly to boxee.org.

Magnify.net opens to Home Networks

Boxee App represents new viewing alternative

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It's been a busy month on the partner front and we wanted to take a moment to highlight a few sites that have recently launched. 

First, we want to congratulate our friends at Cookstr.com on the launch of julia.cookstr.com, a Julia Child themed site celebrating the 10th anniversary of Julia and Jacques Cooking at Home and the release of the book Julia Child's Kitchen Wisdom. With the film Julie and Julia now in theatres and a resurgence of interest in Julia Childs, the site is drawing a lot of attention. The channel is a great example of a site using video and the Magnify platform to effectively propel e-commerce.

The second site we want to shine a light on is Hagerty.com. While we all know video is expanding beyond publishing and media our new friends at Hagerty are proof p...

Hi Folks,

It's August, and hopefully this finds you at the beach with a frosty drink. Ah, but you're in front of a computer reading our August Newsletter. Well, we're in front of computers as well - but we have frosty drinks too! Why? Because we're celebrating!

Last week Magnify reached a HUGE milestone - we passed the 60,000 channel mark! It's an amazing number and we couldn't be happier with the accelerated growth and increased community participation.

On the design front, we recently rolled out a new, cleaner homepage. The design is focused on easier navigation and giving you quick access to the information you need, as well as more room to share news and info with our channel building community.

New Partners Go Live

It's been a super busy month on the partner front. First, we want to congratulate our friends at Cookstr...