We're in the afternoon session - Alan Weber is moderating a panel on how the business side is evolving. It's a neat group - Jeff Clavier, SoftTechVC / Jeff Taylor, Monster and Eons, Fernando Esplueas, VOY / Chris Ahearn, Reuters / Brian O’Malley, Battery Ventures

The question was just posed by Reuters - "Will there be a Craig's List of news", and Alan, wisely - threw the question to Craig Newmark who was in the audience. Long silence, and then craig said - "not from us." That was all he's say - turning the conversation to the "ducks on the lawn." Funny.

The conversation shifts to advertising. How does content generate ads.

I think the word Advertising needs to be replaced by something else. The sites that i visit, and the links I click on are telling me things i need to know, offering me links to products i may be looking for. If i need to buy memory for my computer, i don't think of a link to memory4less.com is an anoyance. It's a service.

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