Great news for content aggregation and the Magnify community! We have reached a deal with a number of high profile video sites to be included as the newest pipelines in Magnify's branded aggregation service.
 
The New Partners include:
 
- eHow and Expert Village: The combo will add more than 500,000 high quality "how-to" videos 
- Lance Armstrong's Livestrong.com (Demand Studios): Magnify will be the first video platform with full access to Livestrong's catalogue of original content
- Grab Networks: Formed in 2008 by the merger of Anystream and Voxant, the site will give Magnify access to video from more than 75,000 syndication partners
 
The new pipelines will add a huge boost to Magnify's branded aggregation service, giving Magnify powered sites access to a large variety of new content sources. If you have a channel, the services will shortly appear in the search function and you will be able to curate and add the content to your channel.

Make sure to check out the video of Magnify CEO Steve Rosenbaum talking about the deal and what it means for curation.

On a larger level, the partnerships represent a general industry shift by larger sites like Rodale's Bicycling Magazine and Reader's Digest Taste of Home Magazine towards aggregating and curating content from 3rd party video sharing  sites - and the growth of a cottage industry that can provide quick access to as  many content pipelines as possible and then further, offer branded display options (players, channels, etc.).
 
"We're seeing a rapid increase in not only the number of sites, but also the types of sites that are embracing Multi-Source Video", said Magnify CEO Steven Rosenbaum of the new pipeline additions. "For large insurance companies like Hagerty to video bloggers like StreamingGourmet.com and now publishers like The Week Magazine, aggregation and user contribution are becoming central to the web video experience".
 
The new partnership deals come on the heel of Magnify launching its Enhanced Analytic package, giving users unique insights into video use, engagement, and drop off rates as well as a free iPhone application, empowering sites to invite video contributions from visitors via their mobile phones.