Written By Steve Rosenbaum

South by Southwest is the biggest internet/media/ interactive conference we've ever attended and I thought that it would be good to give you guys an update of what went on.

I'm not going to explain SXSW, you can read my detailed about the event in my post on Huffington Post.

But, for Ari and I - the first two days were all about BoxBreaks.

First of all, the Bloggers Lounge is run by our friends Stephanie Agresta and Brian Solis of TechSet. These guys totally know how to put on a show. The lounge was sponsored by Window's Mobile - and we were invited to power the Microsoft "Fantasy Application" promotion.  So, Stephanie working with Jen from her team, Loke from Microsoft, and Billy from Magnify.net put together a Rockin’ site. Here's my 'fantasy' just in case you're interested. (ps - it involves video).

On the ground our plan was to launch the Zappos BoxBreak promotion with a bang... and get Zappos users to check out their favorite web celebs and then make their own videos at home. We had 15 of the coolest, most fun, most super-charged bloggers in the world come the Magnify.net/Zappos "BoxBreak Central" studio in the TechSet Bloggers Lounge. There we did a quick interview about the ideas around Happiness - and then it was BREAK-TIME. The Zappos team was in full force - with Tony Hsieh, Aaron Magness, Brett Houchin,  Fred Mossler,  Alfred Lin, Melisa Lapointe and more...  and in typical Zappos "fun and a little weird" style - they quickly found Tony upside down (thanks @Loic!)

And once the word was out... Zappos.tv was getting videos from customers as well.  (If you haven't entered, you can - and there's a $50 gift certificate for the best Customer BoxBreak.

It was three days of total fun with Bloggers totally getting into the whole idea of bringing the formerly tech-centric Unboxing phenomenon to the world of Shoes, Clothes, Accessories and More – an idea that Zappos.tv celebrates.

Everyone did a great job - and here were some of the highlights:

Chris Brogan - @chrisbrogan - killed his box with a pair of scissors and some Social Media Zeal.  What was inside?  A cool backpack for the self described "Bag Whore."

Shira Lazar -  @shiralazar- Does the sexiest SloMo BoxBreak ever - and reveals...... a..... Puma Bag. 

Julie Allison @JulieAllison -  Ever the sexy trendsetter,  grabbed a pair of heals that she said:  "took you from the workplace to the strippers pole"  yowsa.

Frank Gruber - @FrankGruber- who’s always on the road, whips out a great piece of luggage.  Nice Bag.

Loic - @loic - Is a fashionista,  in his Iceland trendy sweater...  hey,  you can even track the sheep who made the wool on Google Maps.

Megan Asha - @meghanasha- Is styling in a pair of grey kicks.

Deb Shultz -  @debs-  Who's always on the go, snatched herself an awesome new watch.

Larry Chiang - @LarryChiang-  Got a groovy pair of shoes.

Tara Hunt -@missrogue-  Is spectacular in her rockin' green dress.  St. Patrick's day, here we come.

Erica O'Grady - @ericaogrady-  Chose a snappy ensemble of a bag and Red Keds.  Coolio.

Guy Kawasaki - @guykawasaki-  always the trend setter revealed video games for the Wii

Cathy Brooks - @CathyBrooks-  Is super sleek in her new shades.

Erin Koteki Vest @QueenofSpain - Got herself a little 'bling' for the busy Mom from BlogHer.

Thanks to everyone who came out and made BoxBreaks awesome and SXSW ever better. If you like what you see, make a BoxBreak yourself and enter to win a $50 Zappos gift certificate. See everyone next year.