Magnify powers Thwoop.com

12/8/08
Unique launch by toy e-tailer powers web video.

What is the future of ecommerce and video content?  Well, if the latest data from Comscore is any indication, viewers are flocking to the web from cable and broadcast TV.   And as young viewers change habits, smart retailers and ecommerce site are leading the way, combining commerce and content in a way that reaches consumers where they play on the web.

Today, Magnify.net announced the launch of Thwoop.com -  an online community for featured entertainment content, user-contributed videos, online shopping and social networking that was built on and will be powered by the Magnify.net platform.

Thwoop.com is the brainchild of leading children’s toy e-tailer Brand Performance.  Brand Performance is the parent company of TysToyBox.com and AllAboardToys.com, two of the fastest growing character based independent online toy stores.

Thwoop.com will initially feature unique and sometimes hard to find videos from NCircle Entertainment, including full episodes of Animal Atlas, Hermie &Friends, Hopla, , Mighty Machines, Pocoyo, Word World and more.  The site is being developed as an e-commerce destination that will allow visitors to not only view new content, but also rate it and then purchase the content directly from various partner sites.

"Thwoop.com offers a perfect opportunity for us to reach consumers in a new and exciting way, and embrace all of the amazing possibilities the web provides for video entertainment and social networking.  We are pleased to be working with technology innovators Magnify.net on this exciting new endeavor," said Ty Simpson, CEO of Brand Performance

"We've seen for a while the coming together of web based entertainment and e-commerce"  said Magnify.net CEO Steven Rosenbaum.  "While many of the bricks & mortar are playing lip service to wanting to provide a video experience to enhance their shopping functions,  Ty and his team have been creative and passionate about wanting to extend the website experience and embrace his customers love of web video. “

The launch will be the first public release of the new Magnify.net  “Theatre Mode”  video player,  allowing large and full screen viewing of the Thwoop.com library.   In addition, the Magnify.net platform will allow for member registration, and user-contributed content from Thwoop.com visitors.   Magnify.net provided turn key design and implementation,  and will power the site with video upload,  encoding,  and CDN services.  

“We see Thwoop.com as a sea-change moment in web entertainment”  said Magnify CEO Steve Rosenbaum.  “As niche content emerges as the driver of web video consumption, high quality content destinations like Thwoop.com are likely to emerge as the evolution of cable television.”

 “As fans of these brands come to the web and search for toys and branded apparel, they will now be offered a destination to engage not just commerce but content as well.  We think Thwoop looks like the future of children's entertainment, and we're exciting to partner with Brand Performance to break new ground. “

The web video channel is a unique combination of video hosting, community engagement, and user-generated content aggregation that is being provided by the fast growing Magnify.net Video Solutions platform.

Contact:Billy Linker

Billy (at) Magnify.net

About Magnify.net
Magnify.net lets publishers immediately deploy a Media 2.0 strategy by enabling them to leverage their best assets and combine them with those curated and uploaded by their community from across the social Web – all in one place, through one easy to deploy video player, uploader, and viewer. It provides a cost-effective and automated service that features and delivers a unique and engaging video mix. The platform currently serves 46,000 web publishers. www.Magnify.net

About Brand Performance
Brand Performance (www.brandperformance.com) is an online brand development resource for licensed character products.  The company acts as a multi-channel e-tailer of licensed character brands, specializing in the creation, management, marketing and fulfillment of comprehensive, dedicated marketplaces that carry the full breadth of officially licensed product available for each brand.   Brand Performance is the parent company of TysToyBox.com and AllAboardToys.com, two of the fastest growing character based independent online toy stores.