ScientificBlogging.com, the world's premier online science community, recently rolled out version 2.0 and will be using Magnify to power all video on their site. Members and writers on the site can create feature articles, chat, collaborate, interact, use the forums or host their own science blogs and get paid to do it…not a bad operation. Scientificblogging has long been a destination for the science community and we are really excited to see the site grow with Magnify powered video. It is always fun to read articles on the site, but now you can go watch a wide collection of videos as well. To read the full press release about the new site, click here.

I love that users are demanding and expecting a more interactive and video rich experience when they go to websites now. Companies and site admins are finding that enriching print with relevant video improves the overall experience and makes for happy site visitors (who does not want to watch a good video?) It is fun being in the middle of the trend and helping great sites like scientificblogging.com integrate video. I encourage everyone to take a minute and check out the site. And again, if you don’t have video…add it!