Here's a great article from the Wall Street Journal: http://tinyurl.com/32xhb4

Basically, the WSJ is writing about what our channel publishers have already learned: online video drives action and conversion. The article cites a survey in which 501 adults were asked whether they had viewed a video ad on the internet. Check out the results here:



Of those that viewed a video ad, more than half took actions ranging from checking out a website to making a purchase! The results speak for themselves: online video is an extremely important tool for any website. What's your video strategy?