Magnify.net Blog

Magnify... Under The Hood!

September 16, 2008 - Steve Rosenbaum

News From Magnify.net

Ladies and Gentlemen,  Start Your Engines

 

 

 

 

 

 

Magnify.net lets users under the hood,  changing the way video is discovered,  shared, published and organized on the web.

It's the first day of the release of Magnify's developer toolbox.  We're starting the fall season with a collection of new players that can play On Your Site (!),  as well as a suite of APIs that
bring the power and tools of the Magnify.net platform to developers looking to build cool new tools.

Magnfy.net - now extensible and embeddable, and still Free.  Sweet,  don't you think?

Magnify's New Multi-View Player allows both uploaded and discovered video to play on your site,  in a single player.


  The Multi-View Player includes these new features:

    - Offered in a range of sizes from 860 x 510 to 370 x 665
    - Includes both horizontal and vertical layouts
    - Choose from three color themes or "skins"
    - Magnify will also create custom skins for Enterprise customers
    - Add your custom logo
    - Choose which playlists from your channel should be shown
    - Plays a short video ad before in-house and user-generated
       videos.
    - No pre-rolls are shown before third-party syndicated videos
    - Integrates with DoubleClick's DART to obtain pre-roll video ads
      and synchronized companion ad banners.


Magnify.net's video search and aggregation technology is growing rapidly as well, with now more than 5 million videos being added to channels each month,  on target to aggregate 50 million videos before the end of the year.
And,  for developers looking to include sophisticated video applications in their pages,  or build stand alone applications on the Magnify.net API -Magnify APIs Open the Web’s Largest Video Aggregation and Curation Platform to Developers. 
that frees its branded channels functionality from its layout.. All content that is discovered, currated and published on your Magnify.net channel can now be taken anywhere.


Features of the Channel Access API include:

    - Allows customers to automatically retrieve information from their Magnify channel and display it on their own web site.

    - Enables tighter integration between the video functionality provided by Magnify and the other capabilities of a customer's web site.
    - Includes ability to search video content library, to browse through playlists, to display videos with user comments, and to show user profile information.
    - Standards-based REST-style API provides XML feeds over HTTP, allowing access from almost any software development platform.

Also included in this release is a simple cookie-based Single Sign On solution.   SSO has been highly anticipated by the Magnify.net customer base.

Features of the Cookie SSO mechanism include:

    - Allows customers who already have a database of user login accounts to seamless tie their Magnify channel into that system.
    - Users only ever sign in at the customer's main site, and every user who signs in there is automatically recognized
    - Lightweight implementation takes advantage of customers' existing authentication mechanisms.

You can see the API in action here:

            Demo #1

            Demo #2
            Demo #3