ZAPPOS.COM DELIVERS HAPPINESS IN A BOX; PARTNERS WITH MAGNIFY.NET TO POWER BOXBREAK VIDEO-FEST AT SOUTH BY SOUTHWEST INTERACTIVE FESTIVAL (SXSW)

Integrates User-Generated Video Content at ZapposTV on the Magnify.net Platform.

Las Vegas, NV - March 12, 2009 - Zappos.com, a leader in online apparel and footwear sales, today announced its partnership with Magnify.net to launch a "BoxBreak" video-fest beginning March 13, 2009 at the South by Southwest Interactive Festival (SXSW). The partnership with Magnify.net now allows Zappos.com to build and deploy a web 2.0 video community with its customers to seamlessly integrate video from multiple sources and servers across the web. Zappos.com customers will be encouraged to capture the "WOW" experience of opening a Zappos box as it arrives on their doorstep and share their happiness with friends and family by posting their "delivering happiness" video at Zappos.TV.

To kick off the BoxBreak video-fest at SXSW, well known bloggers including Guy Kawasaki, Kevin Rose and Chris Brogan, are expected to visit the blogger lounge at the conference where they will each receive a box delivered to them from Zappos.com. As they open their packages, their "BoxBreak” moment will be captured by the Magnify.net Team—and posted on Zappos.TV. The bloggers are expected to blog about the experience live from SXSW.

The new technology provided by Magnify.net makes it possible for Zappos.com to create a unique customer experience that encompasses the entire process of recording, sharing and voting on their favorite BoxBreak videos. Just another way Zappos.com delivers a little happiness.

News Facts:
•    Zappos.com announces partnership with Magnify.net to build web 2.0 video community for its customers
•    BoxBreak video-fest March 13, 2009 at South by Southwest Interactive Festival (SXSW)
•    Customers can share their Zappos.com experience by posting a BoxBreak video at need to finalize
•    Customers can record, share, and vote on their favorite BoxBreak videos for a chance to win monthly prizes from Zappos.com
•    Noted bloggers Guy Kawasaki, Kevin Rose, Chris Brogan among those to experience a BoxBreak firsthand at SXSW and blog about it live from the show floor

Quotes:
“Zappos.com customers have expressed time and again the great excitement and happiness around receiving a delivery from Zappos.com, and then the ceremony around opening a Zappos box,” said Aaron Magness, Director of Business Development, Zappos.com.

“The new technology Magnify.net provides now makes it easy for our customers to spread the joy of the entire Zappos experience by making it a fun and interactive one with our BoxBreak videos.”

 “Zappos.com understands something that few businesses do – their customers are AWESOME,  and content created by their customers is a really powerful way to capture the happiness that Zappos brings to millions of customers every day”  said Magnify.net CEO Steven Rosenbaum. 

“By embracing and deploying Magnify.net’s Video 2.0 platform,  Zappos.com is unleashing a creative force that we’re excited to empower.”

About Zappos.com

Established in 1999, Zappos.com has quickly become a leader in online apparel and footwear sales by striving to provide shoppers with the best possible service and selection.  In 2008, the company’s gross merchandise sales exceeded $1 billion. Zappos.com currently stocks millions of products from over 1000 clothing and shoe brands. Zappos.com was recognized in 2009 by FORTUNE MAGAZINE as one of the “100 BEST COMPANIES TO WORK FOR”, debuting as the highest-ranking newcomer to FORTUNE’s 2009 list. More information about the company’s customer service philosophy, unique company culture, and job openings can be found at about.zappos.com  More information about the “Zappos Insights” business membership program can be found at zapposinsights.com

About Magnify.net

Magnify.net lets publishers immediately deploy a Media 2.0 strategy by enabling them to leverage their best assets and combine them with those curated and uploaded by their community from across the social Web—all in one place, through one easy to deploy video player, uploader, and viewer.  It provides a cost-effective and automated service that features and delivers a unique and engaging video mix. The platform currently serves 50,000 web publishers. www.Magnify.net