April Chapple is the creator of Vovidvo; a Magnify channel dedicated to showcasing volleyball videos from around the world. The site is a great example of a dedicated user focused on creating a viable business based on video curation in a niche vertical. April was one of the first users to take advantage of Magnify's Quick Start Package and has impressed us with her devotion and curation skills. If you are a volleyball fan or interested in utilizing video curation for your business, this is a must read!

Magnify: When was the idea for the channel first conceived? What was the motivation?
April: The idea for an international volleyball video site (Vovidvo) was in my business plan for more than four years. The motivation was based on two observations:
a) That almost all existing volleyball video sites promoted their own videos and rarely those of others and b) I saw the need for one central fuss free site where volleyball players, parents, coaches, club and tournament directors and event promoters worldwide could find a curated resource that celebrated the history, the game's greatest players, and encouraged user generated content while showing the game's international popularity and participants.

What is your background, are you a 'video person' a 'web person'?
I'm a volleyball journalist, volleyball consultant, volleyball entrepreneur and former professional photographer specializing in portraits of volleyball players and coaches in Italy. Now that I created four "magnified" volleyball video channels including VOVIDVO and the upcoming Create Classic College Volleyball Videos, High School Volleyball Videos and Club Volleyball Videos - I think it's safe to say that I'm fast becoming a volleyball video person!

How are using the site and video to create a business?
Volleyball is in the top three most popular sports in many parts of the world and it's popularity is increasing especially in the US, particularly after our gold medal wins in the 2008 Olympics. Having studied the internet marketing trends and techniques for the past 5-6 years I find there are still many innovative ways and areas where beach and indoor volleyball has yet to be promoted, especially online.The Volleyball Voices business model is set to utilize these marketing techniques.  Clearly the magnified Volleyball Voices video sites are positioned to become an important part of the online volleyball video niche.

Tell us how you went looking for a place to build your site?
On Twitter I follow a lot of women's sports tweets. When I saw the Pretty Tough site I was drawn to their Pretty Tough TV page which I thought was magnificent. Once I saw that page I knew I'd found my solution. What I didn't expect to find was the community building aspect that Magnify provides which to me was an added benefit.

What made you decide to go with Magnify?  What feature or service?
The tools. The toys. The customer service (especially Billy--he's great!.) Not in that order but that's what I love about Magnify. I told them what my initial budget was and they presented me with a selection of services and options that surpassed my expectations.

How do you plan to use web video in the future? How has it helped the site? 
VOVIDVO currently has aggregated more than 8000 volleyball videos. By producing regularly sponsored international volleyball video contests, encouraging user generated content and providing tournament directors and event organizers a volleyball video venue to promote events, Volleyball Voices hopes to attract a significant share of the virtual volleyball video audience.

Anything else?
If you are passionate about a subject, build your niche by starting a magnify video channel.