Magnify.net to power video curation, submission, and publishing for New York Magazine's NYMag.com

New York, NY – February 18, 2009 - Today, Magnify.net announces that it has partnered with NYmag.com to build and deploy a web 2.0 video service, including a solution that will provide: video encoding, a custom video player, patent pending video discovery and curation on the Magnify.net publishing platform.

'When NYmag.com was ready to implement a video 2.0 solution, we quickly found that Magnify was the best and most flexible partner for us' said Michael Silberman, General Manger of Digital Media for New York Magazines parent company New York Media.

'The Magnify platform offers all the key player customization and video content management features we need for our own video production, plus the ability to aggregate and curate video from around the Web that fits our brand and our users interests. Magnify will give our users and our advertisers a great new video experience' said Silberman.

The partnership will allow NYmag.com to seamlessly integrate video from multiple sources and servers on the site. 'The notion that video can be sourced, and appropriate video published from both user submissions and the wider web, is one that is taking hold quickly for publishers across the web' said Magnify.net CEO Steven Rosenbaum.

'The idea that CVC (curated video content) is getting traction is evidenced by this important new win for the Magnify.net product and team. After three years of development, aggregation and curation is fast becoming a reality that readers enjoy and that publishers embrace' said Rosenbaum.

New York Magazine is the latest addition to the growing list of publications adopting the Magnify.net platform for video discovery and publishing. Reader’s Digest has three magazines on the platform including, Taste of Home, BestYou Health, and Birds and Blooms, Rodale’s Bicycling Magazine and Reed Elsevier’s Content Agenda runs a Magnify.net deployment for all its video discovery.


About Magnify.net

Magnify.net lets publishers immediately deploy a Media 2.0 strategy by enabling them to leverage their best assets and combine them with those curated and uploaded by their community from across the social Web – all in one place, through one easy to deploy video player, uploader, and viewer. It provides a cost-effective and automated service that features and delivers a unique and engaging video mix. The platform currently serves 50,000 web publishers. www.Magnify.net

About NYmag.com

New York magazine aims to reflect back at its readers the energy and excitement of the city itself. With assertive reporting, stylish writing, imaginative packaging, and elegant photography and design, the magazine chronicles the people and events that are forever reshaping New York and helps readers navigate the country’s largest, most dynamic city. Its Web site, nymag.com, is a smart, critical guide to life in the city for readers who want to stay on top of the players, trends, culture and politics of city life.