"Magnify.net is a mix of technology, curation solutions, and a passionate team. Together, we expect to build a brand, lifestyle and ecommerce experience that will connect with our customers and provide both knowledge and entertainment for them."
"We believe in using business to inspire solutions to the environmental crisis," said Bill Boland, Patagonia's Creative Director Online. "Video, photos and audio are powerful tools to connect people, ideas, and issues. We went in search of a partner who understood our vision, and could power our multi-media strategy going forward. We found Magnify.net - a mix of technology, curation solutions, and a passionate team. Together, we expect to build a brand, lifestyle and ecommerce experience that will connect with our customers and provide both knowledge and entertainment for them."
Patagonia is the leading environmentally-sensitive outdoor company -- focusing on apparel and gear for climbing, skiing, surfing, running and travel. The company is a major contributor to grassroots environmental groups -- committing 1% of their total sales annually to pro-earth causes. The company has donated over $38 million dollars to over 1,200 organizations since 1985. In 2009, the company donated $3.8M to grassroots activism.
Patagonia often features environmental campaigns in their catalogs and ads -- including "Ocean As A Wilderness," and "Don't Dam Patagonia." Said Bill Boland, Patagonia's Creative Director, Online: "We acknowledge that the wild world we love best is disappearing. That is why those of us who work here share a strong commitment to protecting undomesticated lands and waters."
Said Magnify.net CEO Steven Rosenbaum: "This is a time of extraordinary change for both consumers and retailers. We believe that customers want to connect with brands, know what they believe in, and support those companies that are engaged in work to make the world a better place. Since in 1972 Yvon Chouinard has been making great clothing and doing good work. As online video moves to the mainstream, Patagonia is embracing this medium to invite their visitors to view, and share stories about the world. We're very proud to be helping them build this world-class multi-media offering."